Chinese company offers ‘asian hot’ haircuts
The world’s second largest cosmetics company, L’Oreal, has launched a ‘asians hot’ hair product.
The company is offering the products, dubbed Asian Hot Hair, for men, women and children, as well as young people in their early 20s.
They range from $9.99 for men and $14.99 on the women’s side.
L’Ocreal, which is headquartered in France, is not only aiming to be the first Chinese company to offer the products to the public, but also to be a pioneer in offering products that appeal to a broader audience, as they look to tap into the growing popularity of Asian haircuts.
Its latest Asian hot hair collection features hair styles for men that include short hair, bob cut, straight hair and bangs.
The products come in two different styles.
You can choose to have your own hair styled in your style of choice.
For the men, it comes in the standard “straight man” style with a cut to the sides, with a side parting.
For the women, it’s a straight bob cut with a full parting.
This style comes in a range of colours and hairstyles, and it also comes in “bubbly” and “straight” versions.
It’s priced at $10.99.
I hope to soon be able to purchase them in my country as well, said a spokesperson.
We are committed to offering an excellent range of Asian styles, which include straight man styles, straight man haircuts, bob haircuts and bobs.
L’Oréal says the products have a range that includes “straight bob haircut, short bob haircut, bob haircut with side parting, short and long straight hair styles”, as well “straight bangs”, “bangs” and a “bump”.
The product can be used for up to a month and can be worn once a day.
Lifetime subscribers will be able pick up the Asians Hot Hair products in stores from March 10, and they will be available for $9 each.
As well as being the first to offer products to consumers in China, Lomotion is also set to launch Asian Beauty as a global brand in April, according to the company.
Lomotion was founded in 1996 in London.
In 2014, it was acquired by British-based Chinese cosmetics giant L’Orèal, with its brands including L’Occitane, LVMH and MAC cosmetics.